Saturday, 28 November 2009

Follow up questions

Can we get the split marks for G322?

Only by paying for the papers back. There are no plans to make this data available.

How many marks are needed for A*?

320, of which at least 180 have to be obtained on the A2 units.

link to a good site for magazine terms

Tuesday, 17 November 2009

Evaluation Activities: Print

EVALUATION ACTIVITY 1
In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

You should go through the final version of the project and select nine elements which you screengrab and drop into a photoshop. You will be using these to write about how typical or not of music magazines your particular design is, so choose them carefully.

Once you have the nine frames neatly in Photoshop, screengrab the whole thing and post to your blog, then write an analysis of how you have used such conventions.

The aspects we would like you to consider across your nine frames are:

The title of the magazine
mise-en-scene of images
Costumes and props
People
Title font and style
Written content
Music genre and how your magazine suggests it
Layout
Contents pages

EVALUATION ACTIVITY 2
How does your media product represent particular social groups?

Pick a photograph of a person from your magazine. Take a screengrab of a reasonable sized image of them. Find an image from a real magazine which you think bears some similarity. Drop the two into photoshop, as a split screen. Export this splitscreen image as a jpeg then drop onto your blog and write about the similarities and differences in terms of the way you have constructed the image.

You might consider posture, gesture, angle, shot type, lighting, costume, expression, hair, etc

EVALUATION ACTIVITY 3
What kind of media institution might distribute your media product and why?


For this question, you are going to annotate jpegs of your magazine in Flickr.

You will need to consider institutional issues to include:

discussion of the role of magazine distribution.

what your magazine is similar to 'institutionally' (name some magazines which would be distributed in a similar way)
You need to refer to actual company names and processes



EVALUATION ACTIVITY 4
Who would be the audience for your media product?

You should have a drawing of your target audience member and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite Tv programme would be, etc.

make sure you have taken a photo of it, post it on the blog and write a few notes on why they would buy your magazine.

EVALUATION ACTIVITY 5
How did you attract/address your audience?

You will use Flickr's annotation tools to highlight the ways in which your magazine links to other similiar magazines in order to attract the particular Audience you have previously identified.

Your annotations will refer to genre conventions, use of music, and what you have identified as the Unique Selling Point of your imaginary magazine.

EVALUATION ACTIVITY 6
What have you learnt about technologies from the process of constructing this product?

In pairs, take a picture of each other holding the kit you have used. This might just be the camera and tripod, and your Macbook but there may be other things you want in the shot.

Drop the image onto your blog and annotate it, adding all the programs and other technology you have used as screengrabs and what you learnt about it/from using it. Your written text need only be minimal. You could include reference to all the online and computer programs you have used such as , flickr, blogger,photoshop,InDesign, etc.


EVALUATION ACTIVITY 7
Looking back at your preliminary task (the school magazine task), what do you feel you have learnt in the progression from it to full product?



Grab some frames from both tasks and put them on the blog and show what you know about photography, layout, fonts and modes of address.

Evaluation Activities: Video

EVALUATION ACTIVITY 1
In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

Remember when we looked at 9 frames from Art of the title sequence? Well now it's your turn to do the same with nine of your frames.

You should go through the final version of the project and select nine distinct frames which you screengrab and drop into a photoshop in the same style as the website. You will be using these to write about how typical or not of opening sequences your particular design is, so choose them carefully.

Once you have the nine frames neatly in Photoshop, screengrab the whole thing and post to your blog, then write an analysis of how you have used such conventions.

The aspects we would like you to consider across your nine frames are:

The title of the film
Setting/location
Costumes and props
Camerawork and editing
Title font and style
Story and how the opening sets it up
Genre and how the opening suggests it
How characters are introduced
Special effects

EVALUATION ACTIVITY 2
How does your media product represent particular social groups?

Pick a key character from your opening. Take a screengrab of a reasonable sized image of them. Think of one or more characters from other films with some similarity to them (but maybe some differences too!), find an image on the web of that/those characters and grab it as well. Drop the two into photoshop, as a split screen. Export this splitscreen image as a jpeg then drop onto your blog and write about the similarities and differences in terms of appearance, costume, role in film etc.

So for example if you have a lone cop type character, look for other lone cops to compare him with...

EVALUATION ACTIVITY 3
What kind of media institution might distribute your media product and why?


For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your opening

You will need to script the voiceover which deals with institutional issues to include:

discussion of your production company name and logo and the role of such companies

What does a production company do?
the idea of a distributor and who that might be and why.
where the money might have come from for a film such as yours
why the various people are named in the titles- which jobs appear in titles and in what order and how have you reflected this?
what your film is similar to 'institutionally' (name some films which would be released in a similar way)
You need to refer to actual company names and processes so you will need to go back to the early posts on film companies and maybe do a bit more research

When you have scripted, record the voiceover using Final Cut on a new audio timeline, then export to quicktime and embed on blog.

EVALUATION ACTIVITY 4
Who would be the audience for your media product?

You should have a drawing of your target audience member and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite Tv programme would be, etc.

make sure you have taken a photo of it, post it on the blog and write a few notes on why they would watch your film.

EVALUATION ACTIVITY 5
How did you attract/address your audience?

You will use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your video:

http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=92710

These annotations will highlight the ways in which your Film Opening links to other similiar films in order to attract the particular Audience you have previously identified.

Your annotations will refer to genre conventions, use of music, similiarities with other movies and what you have identified as the Unique Selling Point of your imaginary film.

EVALUATION ACTIVITY 6
What have you learnt about technologies from the process of constructing this product?

In pairs, take a picture of each other holding the kit you have used. This might just be the camera and tripod, and your Macbook but there may be other things you want in the shot.

Drop the image onto your blog and annotate it, adding all the programs and other technology you have used as screengrabs and what you learnt about it/from using it. Your written text need only be minimal. You could include reference to all the online and computer programs you have used such as youtube, flickr, blogger, final cut,photoshop,vimeo garageband, etc.


EVALUATION ACTIVITY 7
Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Concentrate on editing and camerawork.

Grab some frames from both tasks and put them on the blog and show what you know about shot types, edit terms and techniques.


Make sure you mention the 180 degree rule, match on action and shot/reverse shot

Research and Planning

Research and Planning 12 tasks (see the diploma blog)

For Video
1. Juno opening titles swede
2. Analysis of film opening from Youtube
3. Analysis of student opening
4. Prelim task and evaluation
5. Four 25 word pitches
6. Make a company logo and Ident
7. Nine frames moodboard sheet
8. Titles timeline from art of the Title
9. Storyboard and animatic
10. Recce shots and photos on the shoot
11. Screengrabs throughout editing
12. Rough cut for feedback

For Print

1. re-make a cover with your own pictures
2. analyse the relevant four pages from different magazines
3. analyse some student magazines
4. prelim task and evaluation
5. pitch your new magazine within the market
6. make your banner
7. magazine moodboard
8. breakdown of institutional features
9. flatplan and photo-flatplan
10. recce shots and rehearsal shots; photos of group in action
11. Screengrabs throughout of photoshop and DTP
12. Draft version for feedback

Thursday, 15 October 2009